Building Community with Burpees & Burritos
In the quest for brand loyalty and consumer engagement, nothing beats the power of community. This is the story of how DOG AND A DUCK, cooked up a recipe for community-building success using press, influencers, and social media.
The Challenge:
In a world where every brand vies for attention, Freebirds World Burrito sought to stand out by not just reaching out to its audience but by becoming an integral part of their lifestyle.
The Strategy:
Enter the CrossFit open season—an opportune moment when fitness enthusiasts are most active and communal. Freebirds, with a strategic nudge from DOG AND A DUCK, decided to sponsor post-workout meals at local fitness studios. But not just any meal—burritos that are as hearty as they are healthy.
The Outcome:
The result was a community energized not just by workouts but by the shared experience of breaking bread (or rather, burritos) together. Fifteen local fitness studios and their members turned into brand ambassadors, their enthusiasm spilling over to social media and word-of-mouth raves.
The Takeaway:
Building a community isn't about grand gestures; it's about finding genuine moments of connection. For Freebirds, it was about supporting the fitness journey of their guests with a well-timed burrito.
When a brand goes beyond transactions to create shared experiences, it builds not just a customer base, but a community.
DOG AND A DUCK excels in creating marketing experiences that resonate with audiences, making us the go-to agency for restaurants looking to elevate their brand.