Moët Hennessy USA is the market leader in champagne distribution in the United States. We worked with them to make sure they lead the market in press attention during their key holiday selling period. Our campaign resulted in wide-spread media attention nationally and locally.
Celebrity Partnerships: Umami Burger
We developed The Artist Series at Umami Burger, inviting celebrities to design their own burger with a portion of proceeds going to charity. Participating artists have included Mayer Hawthorne, Slash, Andy Samberg, Mindy Kaling and more. Each artist created burger generated a mix of local and national press ranging from local food bloggers to national late-night talk shows.
Entertainment Marketing: Moët & Chandon
The official champagne of the Golden Globe Awards for 22 years, we helped Moet & Chandon execute a cause marketing initiative from the red carpet, Toast for a Cause. The program elevates the brand presence on the red carpet, generates additional media coverage and extends the brand activation to a mass audience through social media.
Publicity Stunts: The Abbey Food & Bar
Known as, "The Best Gay Bar in the World," The Abbey Food & Bar banned bachelorette parties until gay marriage was legal everywhere. The ban drew attention to Marriage Equality from a different perspective, made national headlines and gave late night comics plenty of material.
Experiential Marketing: 2(X)IST
To help 2(X)IST get national attention and create a signature brand experience, we helped to concept and build an over-the-top fashion show bringing together some of the world's best known underwear models with broadway performers and celebrities to create this now annual event.